When you are doing products or services presentation during an exhibition or trade show you must demonstrate great skills in stage art. Most people find it challenging to make the presentation to a large group, but it is not hard. It is good to note that failure to nail your points and present your products in the most effective way will just make you lose the trust and confidence of moist of the attendees. This will make them develop negative attitude towards your business, which can have negative effects to the business. To ensure that you succeed, here are a few stage art skills you must utilize as you do the presentation to the attendees.
Demonstrate some energy
You must know that there is no great presentation that can be delivered just like a conversation. When doing presentation during an exhibition or trade show, you are not doing a lecture. You are on stage and you have to act with energy to ensure that you draw the attention of the attendees without making them feel bored by what you are telling them. Move out of your comfort zone, project your voice and show fun in your presentations.
Narrate a story
People tend to get more interested in a presentation that involves stories. A great story has the beginning, middle and the end. Stories are key because they help in stirring emotions and humanize issues. They bring your products and services to life and allow you to have great connection with the attendees. This will also demonstrate your level of creativity which is key to making your audience develop trust and confidence with you.
Learn how to structure your presentation
It is worth noting that telling a story is one thing, but you have to ensure that your presentation is structured well. Ensure that your message is broken down into important components, which follow a thesis or theme. You need to have sub themes or supporting evidence to support all the claims you make about your products or services.
Understand your audience
You can succeed in making presentation of your products or services if you do not have a good understanding on your audience. Before you do the presentations in a trade show or exhibition learn in advance about the attendees. This will make it possible for you to tailor the stage presentation according to their specific characteristics. Some of the things that you should know is their age, level of education, what they want to hear and how they are likely to use the products or services presented. Understand what they care about and the ways that you can entertain them as you do the presentation.
During a trade show or any exhibition, there might be a lot of other people doing the presentation of similar products and services. To gain the attention of many people, you must ensure that your presentation is unique. Do something that makes you to stand out by demonstrating high level creativity, but never do something that is not right or overwhelming.