When designing and merchandising a retail space, every retailer faces challenges. The main challenge is how to display and arrange products such that they are easy to find and appealing to the eye? The answer lies in the details, so we’ve compiled this list of visual merchandising elements.
Colour is crucial to how customers perceive a space. It is the visual carrier of information, and it directly affects how customers feel as they navigate the area.
For example, a space with red walls and a red merchandise display cabinet might make the customer feel warm and comfortable. In contrast, a space with green walls and the same red cabinet might induce feelings of calmness and serenity. The customer’s perception of the area is directly linked to their emotional response.
Colour can create visual hierarchy, create distinguishability among various product categories, and create a sense of style and identity for the space.
The right colour can also help draw in customers, who will subconsciously associate the color with the products inside the store.