BTD Graphics

Visual Design & Branding in Business

The Top Elements of Visual Merchandising

When designing and merchandising a retail space, every retailer faces challenges. The main challenge is how to display and arrange products such that they are easy to find and appealing to the eye? The answer lies in the details, so we’ve compiled this list of visual merchandising elements. Colour Colour is crucial to how customers […]

Giclee Fine Art Printing

The French word “gicler” means to spray or squirt, which gives you an instant insight into the principle behind Giclée printing. This is an advanced digital printing technique, most commonly used to create fine art prints and high-resolution photographs due to its superior quality compared to alternative methods. The process requires some top-of-the-range photo printing […]

Benefits of Graphic Design on Business

What is graphic design? Graphic designs are designs that are used for marketing purposes. These include logos, business cards, brochures, banners, leaflets and much more. These are also used and extended on other platforms such as websites, social media and mobile apps. The primary purpose of graphic design is to help businesses communicate their brand […]

Using Lighting To Create An Atmosphere In Retail

Lighting is an often-underrated aspect of the complete retail experience that retailers would do well to consider more often. It’s all part of the physical factors that influence the look and feel of a shop. These directly feed into the minds of your potential customers, whether you or they realise it or not. Even if […]